SAN FRANCISCO, CA — (March 5, 2014) - Flite, the multi-screen advertising company, today announced a partnership to offer Atlas customers an innovative new solution for display advertising. This partnership brings the Flite Design Studio, with its real-time content advertising features, into the Atlas ad-server solution. Flite is one of the first vendors Atlas has partnered with via a direct API integration.
SAN FRANCISCO, CA—(Marketwired - Jan 14, 2014) — Flite, the multi-screen advertising company, and Tapestry today announced that Starcom MediaVest Group client Kellogg Company has won the prestigious Portada Award for "Top Hispanic Digital Advertising Campaign and Execution" at the seventh Annual Hispanic Advertising and Media Conference.
LAS VEGAS, January 5, 2014 — Starcom MediaVest Group (SMG), a division of Publicis Groupe, announced today the launch of CONTENT@SCALE, a next-generation technology platform that will enable marketers to automate and distribute quality content from some of the world's best publishers in real-time. This new platform will allow SMG clients who participate to surface evergreen content from these publishers across a number of categories including entertainment, health, technology, fashion and more, to publish live into paid media and engage consumers with the topics they care most about right now.
SAN FRANCISCO, CA, November 5, 2013 — Flite, the multi-screen advertising company, today announced the availability of Design Studio HTML5, a web-based design tool for building ads that will run on all devices and screens. This free real-time design tool gives interactive designers, creative agencies, publishers and advertisers the most intuitive toolset for today’s mobile and display advertising landscape.
Display advertising had almost been written off when native advertising made its mark against a backdrop of controversy.
While commentators wrangled over how wide a church-state gap was necessary between advertiser and editorial to skirt ethical issues, both advertisers and publishers assiduously collaborated on native campaigns for one simple reason: They work. By creating advertising that suits the consumption patterns, functionality, topical focus and format of its context, advertisers gave users substantial reason to engage.
Not much has been said about Atlas since Facebook purchased the advertising suite from Microsoft last year. However, a new partnership with cloud-based cross-platform advertising company Flite could help Facebook advertisers deliver better results off the site.
Flite announced Wednesday that the company has partnered with Atlas to offer customers an innovative new solution for display advertising. The Flite Design Studio, which specializes in real-time content advertising, will be integrated into Atlas’ ad-server solution.
Flite became one of the first companies to integrate with Atlas via a direct application-programming interface, and Atlas advertisers will now have access to Flite Design Studio and its Web-based design tools for building HTML5 and Flash ads for desktop and mobile.
Rich media platform Flite is partnering with Atlas to allow advertisers using the ad-serving and measurement service to more easily create ads that run across multiple screens. Under the agreement, Flite is integrating its browser-based Design Studio platform for building HTML5 ads that work across desktop and mobile screens into the ad-server using the Atlas API (application programming interface). Besides providing more ad creative options, the aim is to simplify the workflow from ad development to analytics.