SAN FRANCISCO, CA — (March 5, 2014) - Flite, the multi-screen advertising company, today announced a partnership to offer Atlas customers an innovative new solution for display advertising. This partnership brings the Flite Design Studio, with its real-time content advertising features, into the Atlas ad-server solution. Flite is one of the first vendors Atlas has partnered with via a direct API integration.
SAN FRANCISCO, CA—(Marketwired - Jan 14, 2014) — Flite, the multi-screen advertising company, and Tapestry today announced that Starcom MediaVest Group client Kellogg Company has won the prestigious Portada Award for "Top Hispanic Digital Advertising Campaign and Execution" at the seventh Annual Hispanic Advertising and Media Conference.
LAS VEGAS, January 5, 2014 — Starcom MediaVest Group (SMG), a division of Publicis Groupe, announced today the launch of CONTENT@SCALE, a next-generation technology platform that will enable marketers to automate and distribute quality content from some of the world's best publishers in real-time. This new platform will allow SMG clients who participate to surface evergreen content from these publishers across a number of categories including entertainment, health, technology, fashion and more, to publish live into paid media and engage consumers with the topics they care most about right now.
In the digital advertising space, all we seemed to hear about for most of 2013 and 2014 was the ubiquitous term “programmatic.” Media agencies, brand marketers, ad tech companies and publishers all scrambled to define and understand what, for many, was a hard-to-grasp concept, especially for those with long tenures in the industry.
Not for nothing has Barack Obama been called our first social media president. During his 2012 presidential run, his campaign spent $47 million on digital campaigning (10 times more than Mitt Romney’s $4.7 million).
That huge investment turned out to be worth it—he won. Thanks to him, today’s presidential candidates can’t ignore the power of social media. Headlines around the country shout that the 2016 election will be duked out over Instagram, or Snapchat or Twitter.
Limited creative has truly been the crux of ad blindness and ad blocking issues facing digital advertising today. As seen in AdWeek this morning, Giles shares his perspective on "Why the Humble Banner Ad is Not Dead", and how technological innovations around creative development will help improve digital advertising overall in the 21st century.