Integration creates end-to-end workflow as a complete turnkey solution
SAN FRANCISCO, CA -- (March 5, 2014) - Flite, the multi-screen advertising company, today announced a partnership to offer Atlas customers an innovative new solution for display advertising. This partnership brings the Flite Design Studio, with its real-time content advertising features, into the Atlas ad-server solution. Flite is one of the first vendors Atlas has partnered with via a direct API integration.
This combined offering streamlines the ad creation and campaign management processes for brand advertisers. Leveraging a deep integration between the two platforms, the partnership delivers a complete turnkey solution that is unique to the industry. It provides an end-to-end workflow from creative development to trafficking and metrics.
Content-Driven Advertising Campaign Focusing on Hispanic Market Wins Prestigious "Top Hispanic Digital Advertising Campaign and Execution" Award
SAN FRANCISCO, CA--(Marketwired - Jan 14, 2014) - Flite, the multi-screen advertising company, and Tapestry today announced that Starcom MediaVest Group client Kellogg Company has won the prestigious Portada Award for "Top Hispanic Digital Advertising Campaign and Execution" at the seventh Annual Hispanic Advertising and Media Conference.
Portada's Hispanic Advertising and Media Awards honor excellence and professionalism in advertising campaigns and media properties. This year, the organization received close to a hundred nominations for nine award categories, with Portada's editorial team ensuring that each nomination met or exceeded award criteria.
Starcom MediaVest Group Launches CONTENT@SCALE, a Next-generation Technology Platform for Automating and Scaling Premium Content in Real-time
SMG Partners with Leading Publishers Including Time Inc., Glam Media and Rodale
LAS VEGAS, January 5, 2014- Starcom MediaVest Group (SMG), a division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], announced today the launch of CONTENT@SCALE, a next-generation technology platform that will make content available from some of the world’s best publishers to brands at scale. This new platform will allow SMG clients who participate to surface evergreen content from these publishers across a number of categories including entertainment, health, technology, fashion and more, to publish live into paid media and engage consumers with the topics they care most about right now. SMG will create this product with leading publishers to make their content available, including: Ahalogy, Demand Media, Glam Media, Forbes, Martha Stewart Omnimedia, Parade, Rodale Inc. and Time, Inc. and CONTENT@SCALE will launch in beta in North America in Q1, and will then roll out globally by the second half of 2014.
Flite’s Cloud-Based Studio Represents the First Real-time Design Tool for Advertising in a Multi-Screen World
SAN FRANCISCO, CA--(November 5, 2013) - Flite, the multi-screen advertising company, today announced the availability of Design Studio HTML5, a web-based design tool for building ads that will run on all devices and screens. This free real-time design tool gives interactive designers, creative agencies, publishers and advertisers the most intuitive toolset for today’s mobile and display advertising landscape.
Although device usage has continued to shift in favor of tablet and mobile, and the technology behind digital media has increasingly moved from Flash to HTML5 over the last several years, the popularity of HTML5 content has only now reached a tipping point. Mobile devices today enjoy similar usage patterns as desktop and laptop computers, and the vast majority of today’s browsers and operating systems support HTML5. What has been lacking is a single web-based platform for advertisers to create HTML5 ads and have them run on any device. With companies like Google and others starting to offer products that address this need, Flite’s Design Studio HTML5 is leading the pack, in terms of features, flexibility and device support.
Display advertising had almost been written off when native advertising made its mark against a backdrop of controversy.
While commentators wrangled over how wide a church-state gap was necessary between advertiser and editorial to skirt ethical issues, both advertisers and publishers assiduously collaborated on native campaigns for one simple reason: They work. By creating advertising that suits the consumption patterns, functionality, topical focus and format of its context, advertisers gave users substantial reason to engage.
Native advertising has grown by leaps and bounds, but why hasn’t it knocked out the lowly banner? It has not reached scale, whereas banner advertising, whether direct or via RTB, enjoys almost limitless application and scope. Programmatic has only reduced friction and enhanced targeting. Native ads might be worth caring about, but the lack of scalability has rendered them a niche player.
Not much has been said about Atlas since Facebook purchased the advertising suite from Microsoft last year. However, a new partnership with cloud-based cross-platform advertising company Flite could help Facebook advertisers deliver better results off the site.
Flite announced Wednesday that the company has partnered with Atlas to offer customers an innovative new solution for display advertising. The Flite Design Studio, which specializes in real-time content advertising, will be integrated into Atlas’ ad-server solution.
Flite became one of the first companies to integrate with Atlas via a direct application-programming interface, and Atlas advertisers will now have access to Flite Design Studio and its Web-based design tools for building HTML5 and Flash ads for desktop and mobile.
Rich media platform Flite is partnering with Atlas to allow advertisers using the ad-serving and measurement service to more easily create ads that run across multiple screens. Under the agreement, Flite is integrating its browser-based Design Studio platform for building HTML5 ads that work across desktop and mobile screens into the ad-server using the Atlas API (application programming interface). Besides providing more ad creative options, the aim is to simplify the workflow from ad development to analytics.
Facebook hasn't said much about Atlas in the year since buying it, but it has been making incremental tweaks to the product. Today it took a bigger step, launching a creative partner program with rich media vendors Innovid and Flite. The deal will let Atlas's agency customers more easily integrate rich media into their campaigns, both from a trafficking and reporting standpoint.
According to Erik Johnson, the Facebook executive in charge of Atlas, the deal "signals to the marketplace our partner friendly approach to the broader ecosystem." Future partner integrations are likely to be announced around search and analytics, Johnson said, but he declined to go into details.