ThingLink, the Helsinki-New York based leader in interactive images, and Discovery Communications, the world's #1 nonfiction media, today announced a partnership for deploying ThingLink-powered interactive images and display ads across the digital destinations for Discovery Channel, TLC, Animal Planet, Science and other networks in their portfolio.
To enhance the partnership, Discovery, ThingLink, and Flite announced an integration of ThingLink in the Flite platform. Flite publishers like Discovery, as well as advertisers, agencies and brands with ThingLink premium accounts, can now deploy ThingLink-powered rich media display ads for desktop and mobile through Flite’s ad server platform.
“Whether used to power ad units, editorial content, or social media campaigns, ThingLink interactive images deliver more meaningful engagement with improved metrics and lower cost,” said CEO Ulla Engeström.
Discovery is driving digital advertising innovation by utilizing Thinglink's interactive tagging capabilities to enhance their content and to deliver value for partners. By using custom-designed images, Discovery can tell more compelling creative stories that offer clients and brands the chance to integrate more seamlessly around sponsorship initiatives or custom-produced programs.
Key to their strategy is organically driving views and engagement beyond traditional advertising techniques through SEO and increased fan engagement that extends to social connections. Discovery will strategically target these new rich media ads to compliment their image-based editorial content thereby creating a cohesive user experience that feels very integrated and blurs the line between content and traditional ad spaces.
ThingLink’s Premium platform enables publishers to serve 3rd party content over images. Publishers can use custom graphical icons on ThingLink images and build proprietary in-image applications for shopping, content marketing, and social connection. ThingLink’s real-time metrics allow for invaluable data collection with click-through-rates that continually outperform standards. ThingLink images are also viewable across social channels and web pages and shareable to social channels like Facebook, Twitter and Tumblr. Four of the top ten newspaper publishers and ten of the top fifty global brands use ThingLink for creating and sharing interactive images. ThingLink publisher partners also include CBS Interactive and New York Magazine.
Flite empowers their publisher and brand clients to easily publish brand assets and messaging directly into their paid media. Flite has an expanding library of third party ad components, which allow clients to easily bring in content from providers such as Twitter, Facebook, Youtube, and more. With the added integration of ThingLink, Flite continues to offer interactive functionality within display advertising for both clients and partners.
ThingLink is the most popular platform for creating and distributing interactive images for blogs, web pages, social channels and advertising. ThingLink is used by more than 240,000 publishers including leading newspapers and magazines, brands, digital agencies, universities, schools, and long-tail bloggers. For more information visitThingLink.com and ThingLinkPress.com.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 2 billion cumulative subscribers in over 200 countries and territories. Discovery is dedicated to satisfying curiosity through more than 190 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Across the Nordic region, Discovery owns and operates SBS Discovery Media, a top-three portfolio of television brands that feature leading nonfiction content, as well as locally produced entertainment programs, sports and the best scripted series and movies from major studios. Discovery also owns Discovery Education, the leading provider of educational content and services to schools including an award-winning series of K-12 digital textbooks, and owns and operates a diversified portfolio of digital media services, including Revision3. For more information, please visit http://www.discoverycommunications.com.
Flite is the leader in paid media publishing, delivering ad innovation at scale to the world's top publishers and brands. Marketers use the self-service Flite Platform to reduce the complexity and cost of delivering differentiated ad products that engage their audiences. The Flite Platform serves, updates, and measures advertising in real-time and integrates web applications directly into online ad units fueling digital advertising innovation at scale. Flite enables marketers to be agile, and respond immediately to real-time performance metrics and daily events by updating their paid media creatives with relevant content and functionality. Based in San Francisco with offices in New York City and Chicago, Flite is backed by Sequoia Capital, General Catalyst Venture Partners, Hummer Winblad Venture Partners, NCD Investors, Harrison Metal, Condé Nast, and Iris Capital. For more information, please visit http://www.flite.com or follow us on Twitter: @flite.