LOS ANGELES, CA—(Marketwire - March 21, 2011) -
, today announced that it is partnering with
to launch a fully immersive advertising solution for Dedicated Media advertisers, entitled
Captivate, powered by Flite, allows brands to engage audiences across multiple marketing strategies by integrating social content, video feeds, online purchase capabilities, gaming and lead generation within a single ad unit for a totally immersive experience. Built with the power of the Flite cloud-based platform, Captivate ads can be built in a matter of hours, updated or changed in real-time, and are compatible across web, mobile and tablet devices.
Because it is built with Flite technology, Captivate can offer advertisers a range of in-depth analytics on the intricacies of user engagement that include engagement rates, hovers, scrolls, expansion/collapses, video pause/play, tab navigation, form and survey submissions and social sharing. Fully transparent reporting offers marketers access and control over every detail of how their brand is experienced on the web.
Sample Captivate ads include:
- 1-800-Flowers, featuring video, a gift finder and Facebook integration
- Patrón Social Club, including an email capture form for invitations to exclusive events and a photo gallery of Patrón-sponsored parties
- Ford Focus, including a Twitter feed highlighting consumer discussions about Ford and a dealer locater
“This revolutionary technology brings campaigns to life for our clients in a way we never could before,” said Chris Berman, COO of Dedicated Media. “It’s changing the face of online display advertising in a new and exciting way by allowing brands to interact with their audiences on multiple levels.”
“At Flite we’ve developed a robust cloud-based platform to deliver a new category of online ads that offer consumers a compelling and immersive experience by using a variety of real-time content from across the web. It’s an approach that has helped us serve more than 25 billion impressions since Flite was founded,” said Will Price, CEO of Flite. “Smart ad networks like Dedicated Media recognize the potential for changing the way consumers interact with online ads, and through this partnership we hope to show marketers and publishers that there is a better way to reach their target audiences on the web.”
This partnership falls on the heels of the March 9, 2011 launch of Flite. More than one hundred and twenty leading brands have used the Flite platform to deliver their brand experiences across the web, including L’Oreal, Microsoft, Toyota and Charles Schwab.
About Dedicated Media
Dedicated Media is a quality provider of online media services since 2004 with offices in Los Angeles, San Francisco and New York. Dedicated operates a number of successful divisions: Dedicated Networks — a powerful targeted online advertising network including banner display, video pre-roll and mobile; and Dedicated Connect — a top-tier cost per acquisition platform that establishes relationships and engagement for advertisers through performance-based technology including CPADNA cost per acquisition and social media opportunities.
Flite is a cloud-based ad platform that enables marketers to improve brand recall and purchase intent by leveraging real-time content. The Flite platform of web based tools allows marketers to easily produce ads that express the power of their brand as effectively as their brand’s own website. With Flite, marketers receive up to a 10x increase in ROI on their brand spend with ads developed in 1/10th the time. For more information, visit: www.flite.com.
Greer Karlis or Emma Starks