San Francisco-based Flite Inc. is designing display ads that allow people online and on mobile devices to interact with content-rich ads — scrolling through tweets, clicking through articles, signing up for a promotion, viewing a movie trailer, filling out a survey — without leaving the page in which the ad is embedded.

Flite allows brands to pull curated content into ads, including videos, Twitter feeds, and articles that encourage people to interact with the content in a way that creates a mini-website in an online ad space.

For the full article, see the San Francisco Business Times.