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Flite CEO was interviewed, along with 18 other experts in the advertising industry, about native advertising. The in-depth article on CPC Strategy Blog explores question such as: Who will benefit the most from native ad campaigns? How native ads are best implemented? What the future of native advertising will look like?

Will Price: As both audience buying becomes a fungible commodity and standard display ad performance suffers, publishers and platforms are looking to native ads to both differentiate their ad formats, which increase CPMs, while providing users in-line ad experiences that are contextually and graphically consistent with the publishers UI and UX.

Negative reactions are driven by the reasonable risk that users will fail to see where the ad begins and the content ends.

See the full article on CPC Strategy Blog.