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Online ad creativity – or the perceived lack thereof – is one area that brands, agencies and publishers frequently complain about. But the fixes tend to involve vague plans about working with Adobe or Google to develop cross-screen creative.

Flite, the Condé Nast-backed ad platform developer, has released a free, browser-based software called Design Studio, which allows users to create ads that work across platforms using HTML5. Read the release.

Will Price, Flite's CEO, compared his company's Design Studio to existing tools in the marketplace, like Google Web Designer. The software is browser-based and supports Adobe Photoshop imports.

"Brands are wasting resources building different versions of ads to run across multiple screens," Price said. "This tool enables marketers to build one ad, and have it render across different screens without any extra work."

See full article on AdExchanger.