San Francisco, CA: Ever wonder when it will be possible for a hotel chain to offer a 360 video tour of a travel destination or an automotive manufacturer to offer a 360-degree tour of their car’s interior, yet all within an ad that is personalized to the consumer? It just became possible.

Flite, a Creative Management Platform (CMP), unveiled the first advertising unit that couples a 360-degree video or image with all of the 1:1 personalization of a CMP. Similar to Facebook 360 Video or YouTube 360 video, Flite 360° supports video or images for 360-degree spherical viewing, and adds all of the available interactive elements and personalization components from the FliteCMP platform.

Read the rest of the article with MarTech Advisor here →