Scoring a Few Golden Eggs From Your Digital Video Goose
Unless you’ve been on extended sabbatical, you’ve undoubtedly read countless articles portraying digital video as more or less the Holy Grail of digital publishing. Without a doubt, mobile and video are no longer distinct, discrete strategies per se, but rather must be integral to everything you do.
Just examining video alone, the benefits are all there – higher engagement, robust video completion rates (VCR) and a much-needed shot-in-the-arm of additional revenue for publishers. Video ads often see up to three times more engagement than display counterparts. However, monetizing video can be challenging, especially when you look at some of the revenue splits. For example, video creators on YouTube keep about 55% of ad revenues, while musicians earn about a 70% cut from platforms like Spotify and iTunes.
However, with a bit of restraint and guidance, digital video may just be the silver bullet you’ve been looking for. Let’s take a look at six potential strategies to get you beyond the obvious solutions, and make digital video work better for you.