Taking Flight: The Era of Creative Management and Personalized Mass Marketing with Flite

Flite was originally founded in 2006, and rebranded from Widgetbox in 2011. Can you tell us a little more about the evolution of the company over the years and how you made the foray into creative management for marketers?

We started the company focused on connecting content producers with consumers across the web. Larger publishers started to use our platform to produce ads with a better user experience and that led us to our current business. Today you'll see the technology has improved and our customer base now spans from publishers to advertisers but the core concepts remain the same. We're still focused on powering creativity by building an innovative platform for people to distribute content online.

Read the rest of Giles’ interview with Thalamus here →