In the digital advertising space, all we seemed to hear about for most of 2013 and 2014 was the ubiquitous term “programmatic.” Media agencies, brand marketers, ad tech companies and publishers all scrambled to define and understand what, for many, was a hard-to-grasp concept, especially for those with long tenures in the industry. Then, the same thing happened in 2015 with the term “data.” Everyone became obsessed with data science, machine learning and how algorithms could improve their margins, and give them an edge.

 

Check out Giles' post on MarTech Advisor here →.