Learn why the mobile boom makes HTML5 adoption a necessity, how HTML5 works, and what it can do for advertisers. 

Inside this report:

  • What Flash’s lack of support on mobile devices means for advertisers
  • A non-technical explanation of HTML5 and the technologies behind it
  • What ad functionality is enabled by HTML5 that is not available in Flash
  • Which browsers support HTML5, and which don’t
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