CAMPAIGN:  JAN 2016 -  FEB 2016

+210%

HIGHER ENGAGEMENT RATE*

+245%

HIGHER CLICK-THROUGH RATE*

CHALLENGE

  • Client sought inventive ways to drive awareness around new brand campaign

OBJECTIVE

  • Drive awareness and engagement by amplifying owned social content across paid media

FLITE SOLUTION

  • Built interactive ads out of client’s original social media and video content for the campaign

  • Created robust, flexible ad template that allowed client to quickly & easily update creative content

RESULTS  

  • Drove 210%* higher ad engagement

  • Increased CTR by 245%*

  • Built a turnkey campaign model for future campaigns with client

 

* vs. Industry average (Google DoubleClick)