LEADING MEDIA & ENTERTAINMENT COMPANY

CAMPAIGN:  OCT 2015 -  MAR 2016

 

CHALLENGE

  • Client sought new ways to engage their digital audience in a more effective and precise manner

OBJECTIVE

  • Help client drive engagement by personalizing the ad experience through data-powered creative

FLITE SOLUTION

  • Built various versions of campaign’s ad with live, interchangeable creative elements
  • Worked with client’s data partner to integrate audience data; served personalized ads based on audience’s gender and genre preferences

RESULTS  

  • Drove +250%* higher engagement
  • Achieved +25%* higher CTR

 

 

*vs. Industry average (Google DoubleClick)

 

 

+250%

HIGHER ENGAGEMENT RATE*

+25%

HIGHER CLICK-THROUGH RATE*