The NBA Playoffs are a annual hallmark event in American sports, driving both major viewership and advertising opportunities. Looking to increase awareness and tune-in of every game, the NBA leveraged Flite to seamlessly integrate design and content, across mobile and desktop, for a rich playoff ad experience.

NBA SCORES 82% VIDEO COMPLETION RATE WITH FLITE

CAMPAIGN PERIOD:  APR - JUN 2016

CHALLENGE

  • NBA sought inventive ways to feature the latest  series information and greatest video content from the playoffs

OBJECTIVE

  • Drive awareness and tune-in for playoffs and finals

  • Provide real-time updates to ads by integrating NBA.com feed with video and display ads

FLITE SOLUTION

  • Enabled Datastream technology to connect NBA.com feed into custom, video and display ads in real-time

  • Incorporated feed of video and game details into content-driven ads

  • Launched and optimized campaigns during playoffs and finals

RESULTS  

  • Drove 82% VCR

  • Increased CTR by 380%*

  • NBA worked directly with Flite to ensure latest content was fed into ad units

 

*vs. Industry average (Google DoubleClick)

 

 

82%

VIDEO COMPLETION RATE

+380%

HIGHER CLICK-THROUGH RATE*