Martini Media is a leader in reaching and engaging the affluent online. Leveraging the power and flexibility of Flite’s CMP, Martini has engineered a business model utilizing premium passion-based publishers, actionable 1st and 3rd party data, and cutting-edge creative solutions to effectively and efficiently reach affluents at scale.

CHALLENGE

  • Martini sought inventive ways to feature luxury advertisers in cluttered digital advertising ecosystem

GOALS

  • Combine brand’s creative assets with Martini’s expertise and Flite to build bold, beautiful, and engaging ads that captivate and engage affluents online
  • Create point-of discovery for affluent consumers to experience luxury brands

FLITE SOLUTIONS

  • Design Studio provides flexible canvas to develop custom creative units
  • Campaign Studio offers ability to launch, test, and optimize personalized campaigns
  • Report Studio allows to track success metrics and update ads in real-time

 
RESULTS

  • Producing 51% higher engagement rate*
  • Yielding 2x+ longer interaction time*
  • Developing 150+ custom ads per year, reducing custom creative unit build time by 70%**
  • Flite has been Martini Media’s exclusive CMP for 4 years

 

 

*vs. Industry average (Google DoubleClick)   **vs. industry averages

 

 

50%

HIGHER ENGAGEMENT RATE*

2X+

LONGER INTERACTION TIME*

70%

AD CREATION EFFICIENCIES