GLOBAL CPG HEALTHCARE BRAND

CAMPAIGN:  OCT 2015 -  MAR 2016

 

CHALLENGE

  • Client sought to regain market share in fast-relief medication market

OBJECTIVE

  • Drive awareness and engagement through relevancy and timeliness of ad message

FLITE SOLUTION

  • Used client and data partners to integrate location and influenza surveillance data into campaign creative.
  • Served patented live-update ads tailored to those living in affected flu areas

RESULTS

  • Drove clickthrough rate by +200%*

 

 

*vs. Industry average (Google DoubleClick)

 

 

+200%

HIGHER CLICK-THROUGH RATE*