LEADING U.S. TELECOMMUNICATIONS BRAND

CAMPAIGN:  JAN 2016 -  MAR 2016

 

CHALLENGE

  • Client sought to grow telecom market share in a crowded space

OBJECTIVE

  • Boost brand awareness, credibility and consideration by tightly linking brand with “strong signal coverage” and “cutting-edge mobile devices and technology

FLITE SOLUTION

  • Curated original, relevant content from brand and various premium publishers via Flite’s Content Studio
  • Integrated engaging content into ads via Flite’s Design Studio to drive brand association and engagement

RESULTS  

  • Drove +330%* higher engagement
  • Achieved +200%* higher CTR

 

 

*vs. Industry average (Google DoubleClick)

 

 

 

+330%

HIGHER ENGAGEMENT

+200%

HIGHER CLICK-THROUGH RATE*