NBA Scores 82% Video Completion Rate with Flite

NBA Scores 82% Video Completion Rate with Flite

The NBA Playoffs are a annual hallmark event in American sports, driving both major viewership and advertising opportunities. Looking to increase awareness and tune-in of every game, the NBA leveraged Flite to seamlessly integrate design and content, across mobile and desktop, for a rich playoff ad experience.

Martini Media Drives 50% Higher Engagement Rate with Flite

Martini Media Drives 50% Higher Engagement Rate with Flite

Martini Media is a leader in reaching and engaging the affluent online. Leveraging the power and flexibility of Flite’s CMP, Martini has engineered a business model utilizing premium passion-based publishers, actionable 1st and 3rd party data, and cutting-edge creative solutions to effectively and efficiently reach affluents at scale.

Content@Scale Transforms Kraft Desserts at the Holidays

Content@Scale Transforms Kraft Desserts at the Holidays

Kraft dessert brands are often purchased as an ingredient to a greater recipe, rather than standalone use. Looking to increase brand sales, Kraft activated Content@Scale to serve up trending recipes and cooking inspiration throughout the holidays.

P&G Launches Event-Driven, Multi-Screen Campaign In Less Than Two Weeks Using Flite

P&G Launches Event-Driven, Multi-Screen Campaign In Less Than Two Weeks Using Flite

Consumer products leader, Procter & Gamble, had chosen to promote and underwrite the costs for a charitable event, Swim for Relief, benefiting victims of Hurricane Sandy. The multi-day event in New York City, featuring long-distance swimming legend Diana Nyad, sought to maximize its exposure and donations to AmeriCares, the humanitarian aid organization providing ongoing relief to those still suffering from the prior year’s disaster. 

Kraft Dressing’s Zesty Article Content a Hit Among Female Consumers

Kraft Dressing’s Zesty Article Content a Hit Among Female Consumers

Kraft launched the "Let's Get Zesty" integrated campaign to reinvigorate its Zesty Italian Salad Dressing. The brand used the Flite Platform to curate content in display ads, and respond quickly to real-time news and events that consumers might be interested in even after the campaign had gone live. The combination of entertaining and timely content proved to be a win — Kraft saw double-digit interaction rates and drove increased sales volume in stores.

Corn Nuts Leverages Fresh Content in Display Ads to Drive Brand Engagement

Corn Nuts Leverages Fresh Content in Display Ads to Drive Brand Engagement

Corn Nuts wanted to amplify their strategic brand partnership with the Ultimate Fighting Championship (UFC) via a display advertising campaign centered around an upcoming fight. The team decided to offer different content before, during, and after the event. With interesting content and functionality — including fighter biographies, fitness tips, and in-ad tweeting — Corn Nuts deepened their connection with customers and drove an incredible 6x interaction rate.  

Shell Uses Daily Updates to Deliver Outstanding Campaign Results

Shell Uses Daily Updates to Deliver Outstanding Campaign Results

Video is a powerful medium with which to engage customers; videos that are fresh perform even better. In this case study, Shell created behind-the-scenes videos about students competing to build energy-efficient vehicles in the world-famous Shell Eco-marathon Americas event. Shell drove exceptional ROI by using Flite to stream fresh video content into existing ad placements daily. 

Martini Media Creates Engaging Ad Units for World-Class Auto Marque

Martini Media Creates Engaging Ad Units for World-Class Auto Marque

Ad network Martini Media wanted to deliver a powerfully engaging ad experience for Bentley Motors, a luxury automobile brand. Their first execution, using an ad product they developed called the Portrait, featured a high-quality video as well as links to premium articles from Forbes.com.

Location-Based Ads Drive 200% Higher Clickthrough

Location-Based Ads Drive 200% Higher Clickthrough

Used client and data partners to integrate location and influenza surveillance data into campaign creative. Served patented live-update ads tailored to those living in affected flu areas.

Native Advertising: Interactive Quiz Delivers High Engagement Rate

Native Advertising: Interactive Quiz Delivers High Engagement Rate

When The Hobbit movie was released, Wikia wanted to promote content created by their active community in conjunction with the film. Using the Flite Platform, they created an ad featuring a personality quiz that resulted in not only incredible engagement rates, but extra shares in earned media.

Real-Time Marketing: Ad Unit Optimized within Hours of Launch

Real-Time Marketing: Ad Unit Optimized within Hours of Launch

In March 2012, Wikia built an interactive ad using the Flite Platform and trafficked it on Wikia’s Basketball Wiki pages. The ad unit highlighted March Madness and featured team logos for the final four teams in the NCAA tournament. The ad’s behavior was based on the viewer’s click – when the viewer would click on each of the four logos, the entire skin of the page would change to reflect the theme of the corresponding team.