Kraft dessert brands are often purchased as an ingredient to a greater recipe, rather than standalone use. Looking to increase brand sales, Kraft activated Content@Scale to serve up trending recipes and cooking inspiration throughout the holidays.
Kellogg’s Frosted Flakes wanted to connect with Hispanic moms with topics that they knew this demographic cared about, such as fun family activities and ways for parents and children to stay active together.
Consumer products leader, Procter & Gamble, had chosen to promote and underwrite the costs for a charitable event, Swim for Relief, benefiting victims of Hurricane Sandy. The multi-day event in New York City, featuring long-distance swimming legend Diana Nyad, sought to maximize its exposure and donations to AmeriCares, the humanitarian aid organization providing ongoing relief to those still suffering from the prior year’s disaster.
Kraft launched the "Let's Get Zesty" integrated campaign to reinvigorate its Zesty Italian Salad Dressing. The brand used the Flite Platform to curate content in display ads, and respond quickly to real-time news and events that consumers might be interested in even after the campaign had gone live. The combination of entertaining and timely content proved to be a win — Kraft saw double-digit interaction rates and drove increased sales volume in stores.
Corn Nuts wanted to amplify their strategic brand partnership with the Ultimate Fighting Championship (UFC) via a display advertising campaign centered around an upcoming fight. The team decided to offer different content before, during, and after the event. With interesting content and functionality — including fighter biographies, fitness tips, and in-ad tweeting — Corn Nuts deepened their connection with customers and drove an incredible 6x interaction rate.
Video is a powerful medium with which to engage customers; videos that are fresh perform even better. In this case study, Shell created behind-the-scenes videos about students competing to build energy-efficient vehicles in the world-famous Shell Eco-marathon Americas event. Shell drove exceptional ROI by using Flite to stream fresh video content into existing ad placements daily.
Ad network Martini Media wanted to deliver a powerfully engaging ad experience for Bentley Motors, a luxury automobile brand. Their first execution, using an ad product they developed called the Portrait, featured a high-quality video as well as links to premium articles from Forbes.com.
When The Hobbit movie was released, Wikia wanted to promote content created by their active community in conjunction with the film. Using the Flite Platform, they created an ad featuring a personality quiz that resulted in not only incredible engagement rates, but extra shares in earned media.
In March 2012, Wikia built an interactive ad using the Flite Platform and trafficked it on Wikia’s Basketball Wiki pages. The ad unit highlighted March Madness and featured team logos for the final four teams in the NCAA tournament. The ad’s behavior was based on the viewer’s click – when the viewer would click on each of the four logos, the entire skin of the page would change to reflect the theme of the corresponding team.