We all know that digital advertising is in a pivotal moment in its existence - lackluster creative and ad-filled digital real estate has opened the door for ad blockers to become more and more widely adopted. This has made marketers, publishers, and agencies everywhere pause and reprioritize the creative that goes into their grandiose, data-driven media plans. The era of creative management and true 1:1 marketing has arrived and it is here to stay.

 

 

Flite has helped usher in this creative management movement and Thalamus sat down with our CEO, Giles Goodwin, to discuss how we got to this point, current CMP insights, and what the future holds.

 

 

Read the rest of Giles’ interview with Thalamus here →