Native advertising is a common buzzword these days, with good reason:the approach is claimed to have reinvigorated digital advertising by integrating content-rich ads within the flow of a site's content stream. Native ads provide the sort of content - whether useful or entertaining - that users are accustomed to consuming on a site.

But isn't native advertising just a new name for advertorials? Doesn't it blur the lines between editorial and paid authorship? Since native advertising should leverage a publisher's esteem among its readers, both advertisers and publishers have a stake in doing it right.

Join us for our webinar, Native Advertising: Examples & Best Practices, on Thursday, August 15th at 2 p.m. Eastern (11 a.m. Pacific) as we take a look at this growing trend in digital advertising and how it can be implemented effectively.

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Here is a sample of the insights we will explore:

  • How native advertising can be defined (a working definition)
  • How native advertising is being implemented today
  • Stats around how effective native formats perform vs standard banners
  • Examples of native advertising by several top digital publishers
  • Trends among the early native ad innovators
  • Best practices that help identify native advertising from editorial content

We hope you can join us. Reserve your spot today.