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Today we are extremely excited to be announcing our new partnership with VivaKi, the global leader in digital advertising solutions.

This milestone event extends the successful relationship we’ve had with Starcom MediaVest Group out to the entire VivaKi family of agencies.

This also coincides with a round of investment lead by Iris Capital — the investment joint venture of Publicis Groupe and Orange Telecom — which had participation from all of our existing investors.

“Next Generation Storytelling is a key focus for Publicis Groupe, and Flite will allow our clients to publish content and tell stories that leverage social, mobile and API's, and do so in a cost effective and agile way.”

— Rishad Tobaccowala, VivaKi Chief Strategy and Innovation Officer

We look forward to enabling the Publicis Groupe agencies to create and scale new brand experiences in online advertising. It's a true validation of our vision of an internet with more meaningful, more effective advertising.

Read the full press release here.