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Our latest case study looks at a last-minute ad campaign that had incredible engagement results. But what makes it so remarkable is the speed at which the campaign went from concept to launch.

Case Study: P&G Launches Event-Driven, Multi-Screen Campaign in Less Than Two Weeks Using Flite

Summary:

P&G chose to promote and underwrite the costs for Swim for Relief, a charitable event benefiting victims of Hurricane Sandy. Swim for Relief featured long-distance swimmer Diana Nyad, who swam for 48 hours straight to raise money for AmeriCares' relief efforts.

In concert with the event, P&G ran over 20 million targeted ad impressions—both desktop and mobile—to help raise donations. The ad campaign also encouraged consumers to buy from ShopRite, a regional supermarket chain who committed to donate a portion of their proceeds to AmeriCares.

Results at a Glance:

  • Total time to launch the campaign: under 2 weeks
  • 0.52% Clickthrough Rate
  • 13.8 Interaction Rate
  • 12 seconds average time on unit

To find out how they launched such an impressive ad campaign in so little time, read the full case study.