Wikia operates the world’s largest network of collaboratively published video game, entertainment, and lifestyle content on the web.
In March 2012, they built an interactive ad using the Flite Platform. When the campaign went live, the Wikia team realized that users weren't engaging with the ad. After analyzing the real-time metrics, the team identified why, and updated the creative.
The crucial adjustment made all the difference: interaction rate jumped from 3% to 27%, and the clickthrough rate increased from 0.4% to 0.91%.
Check out the video below or see our Wikia written case study to read more.
Challenge: Quickly identify ad performance issues, and update the functionality of the ad across all publisher sites to improve performance.
Solution: Observe user interactions with the ad in real-time to identify the problem, update the functionality of the ad in minutes with Ad Studio, and instantly publish all changes to all publisher sites with Flite’s live updates feature.
Results: “Massive improvement in interactions.” Interaction rate increased from 3% to 27% while the clickthrough on the ad increased from 0.4% to 0.91%.