Each year, top brands do product promotions that relate to the Olympic games, either with special packaging that references the occasion or with advertising during the events.  

These ads are usually planned months in advance, but with the Flite platform, brands can update their display advertising in real-time to capture the excitement of the games.

With Flite, brands can bring in the best of the social web, including Twitter feeds, image and video galleries, and even curated news feeds, presenting relevant stories and events of the day.

Check out this video where we explore some of what's possible on the Flite Platform.

What are some other examples when updating an ad in real-time can help you increase relevancy for your customers?