One interesting aspect of (creative automation) is the ability to let the system create weird ads no one would otherwise have written, bringing to life ideas that are absurd, and seeing whether by being absurd they are more effective. The power of using data in this way is that algorithms can expose things from beyond the human realm of preconceived notions and self-editing.
— David Cox, M&C Saatchi’s Chief Innovation Officer

Researchers estimate that 47% of white collar jobs in the United States will be automated by 2033. But whose jobs are specifically at risk? While recent studies show that “highly creative” occupations have little risk of being automated, creatives are increasingly using data and technology to automate a significant percentage of their daily tasks.  

If robots are replacing doctors and pilots, it isn’t completely unreasonable to think that marketing and advertising jobs may someday share the same fate. But can creativity be automated? And if so, to what extent?

Flite’s VP of Product & Design, George Penston, was recently covered in AdAge where he conveys his personal stance on the topic.

Check out George’s article here!