From ad fraud and viewability, to ad blocking and a variety of other industry problems, it is clear that there’s something wrong with the digital advertising industry. While the industry recognizes this it is playing the blame game rather than fixing the issues.

In order to make these changes, we have to take ownership and  action for our ads. And that means giving them the tender-loving-care necessary. Despite the amount of money and resources spent on advertising, do we truly know  how our users actually interact with the results?

Read the rest of Giles’ article with The Drum here →