Ditch the Old-School Bureaucracy and Build Beautiful Ads

Ditch the Old-School Bureaucracy and Build Beautiful Ads

While beautiful ads still exist, there are tons more that are simply not well-built for digital advertising. Layer on the rise of ad blocking, and brands can no longer have an old school mentality.

 

While few people like change, it is paramount to succeed. Some brands are so focused on “brand marketing” that they simply want to slap their logo onto a display ad. That simply won’t work. To really resonate with consumers, brands need to free the path for their creative to shine—and they can’t do that without doing some internal bureaucratic shifting.

 

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What You Need to Know About 360° Video

What You Need to Know About 360° Video

Have you ever watched your favorite baseball player crush a homerun, your favorite tennis player slam a serve, or football player run down a long pass and wonder, “I wonder what that’s like?” With emerging video format 360-degree video, you’ll soon be a lot closer to knowing what it’s really like to be in their shoes.

iMedia Brand Summit: You Can’t B.S. Your Consumers

iMedia Brand Summit: You Can’t B.S. Your Consumers

We know that today’s consumers have high expectations. They constantly adopt new technology, and immediately expect said technology to be personalized yet private. The advertising industry gathered in Coronado, CA last week to discuss how brands can better meet the high demands of consumers. This mantra is in alignment with Flite, so we were eager to hear how brands plan to solve for this.

What to Check out at Advertising Week

Barely a week from now, once again the advertising industry’s largest conference, Advertising Week, commences in New York City. Given the sheer number of panels, fireside chats, and featured speakers offered at the 13th annual event, we’ve curated a list to help you narrow your choices and hear the latest and greatest from the worlds of programmatic, creative, mobile and video.

Making True 1:1 A Reality For Marketers Vol.3

Making True 1:1 A Reality For Marketers Vol.3

Last we connected on making 1:1 a reality, we outlined some use cases on how CMPs help in this process. Here are five tips for making 1:1 Marketing with a CMP work for you.

The Case For Vertical Video: Why Brands Need To Think Tall & Skinny

The Case For Vertical Video: Why Brands Need To Think Tall & Skinny

Over the past year, vertical video has gained widespread popularity and is currently one of the most talked-about media formats in digital advertising. Any brand looking to captivate the attention of mobile users must seriously consider incorporating vertical video into their creative strategy or risk being ignored.

Making True 1:1 A Reality For Marketers Vol.2

Making True 1:1 A Reality For Marketers Vol.2

In our first post in this series, we explained the history on why marketers covet personalization in their advertising, how ad tech has helped marketers personalize the media side, and that using CMPs for creative are the missing piece. Today we will outline some examples of how a CMP can help achieve 1:1 Marketing.

Using a CMP in conjunction with DMPs, DSPs, or both has distinct advantages for advertisers and publishers alike, allowing for customized content based on audience segmentation, location data, and media type. There are four main use cases for CMPs in 1:1 marketing, three involving advertisers and one focusing on the publisher.

Features of Flite Report Dashboard: Benchmarking

Features of Flite Report Dashboard: Benchmarking

Flite’s Report Dashboard is the go to reporting environment for snapshot data within Flite. While many users find it value to keep track of pacing and overall delivery, there are a few additional features that could prove very valuable. Applying these features have kept several clients on track, from a performance perspective. Today we're going to talk through one of these features: benchmarks.

Making True 1:1 A Reality For Marketers Vol.1

Making True 1:1 A Reality For Marketers Vol.1

Flite is continually working on ways to improve the digital user experience for marketers and firmly believe that achieving 1:1 Marketing is no longer a pipe dream.

Since the advent of digital advertising, marketers have been pining for a way to reach consumers on a personal level, at scale. When emails first got personal, the best marketers could hope for was calling a customer by name. These days, our inboxes are bursting with custom content. For instance, airlines not only use geographic data to offer location-specific flights in email subject lines, but also include the customer’s current total status points to sweeten the pot for potential travelers.

 

To Improve Attribution, It Will Take a Village

To Improve Attribution, It Will Take a Village

Being in the industry for about 10+ years, I feel improving attribution has been talked about for years, yet minimal progress has been made. This was evident in hearing some of the soundbytes in last week’s IAB Performance Committee meeting.

Time to Look Beyond Standard Ad Reporting

Time to Look Beyond Standard Ad Reporting

In order to truly personalize creative, and connect with consumers in a 1:1 fashion, advertisers and publishers must be able to have advanced, custom, and holistic reporting to understand what is/is not resonating with their audience. To address this, Flite recently rolled out Key Metrics and Global Variables.

Flite Enabling Technologies: Datastream

Flite Enabling Technologies: Datastream

Marketing budgets consist primarily of production and distribution costs. Spend too much on production, and you’ll produce a wonderful advertisement that nobody sees. Spend too much on distribution, and you’ve got a lackluster campaign that fails to deliver, and possibly even damages your brand’s reputation. What’s a marketer to do?

 

Fashion Survey Encourages Luxury Retailers to Retool Marketing Approach

Fashion Survey Encourages Luxury Retailers to Retool Marketing Approach

Digital shopping is changing the way millions of consumers shop for clothes, and there is no change of that in sight. This is creating a divide between luxury brands and millennials, as the device-savvy shoppers are focused on sites that offer style, mixed with reasonable pricing, and convenience.

Flite conducted a survey to provide fashion advertisers with insights on the habits & attitudes of today's digital fashion consumers, so campaigns can be tailored effectively. 

Enabling Technologies: (Patented) Ripple Live Updates

Enabling Technologies: (Patented) Ripple Live Updates

Ripple Live Updates is the patented technology behind Flite’s real-time editing capabilities and enables brands to push changes instantaneously to live campaigns. This ensures marketers can reach their entire audience base with speed, scale, and precision.

'NYT' Finds Success With Immersion Units

'NYT' Finds Success With Immersion Units

Publishers and advertisers are constantly seeking new ways to offer readers engaging and less-interruptive experiences with native/branded content. 

Some, including The New York Times, are experimenting with different ad formats and sizes like the Immersion Unit developed by Flite. The New York Times started using Immersion Units late last year and the format has quickly evolved as a go-to format that the Times has incorporated into premium ad offerings. 

The units are designed to deliver content-rich native experiences with non-standard ad sizes. These in-stream ad units are helping publishers increase engagement rates and making advertisers see the merit in leveraging a CMP like Flite.

ICYMI Event Recap: #RespectUX

ICYMI Event Recap: #RespectUX

On July 21st, Flite and Kiip gathered some of SF's finest digital marketers to discuss some of the best practices and challenges around respecting UX. 60+ guests joined us in person, and more than 600+ joined our conversation live online. Check out what you missed!

Flite’s Enabling Technology I: Autopilot

Flite’s Enabling Technology I: Autopilot

Flite's Creative Management Platform is powered by a unique set of technologies, enabling marketers to achieve 1:1 personalized communication with precision, speed and scale. Today, we take a closer look at Autopilot - Flite's principal technology which serves as power lines connecting data and creative, and a powerful creative-decisioning engine.

Live Tonight, July 21st: Respecting the Digital User Experience

Live Tonight, July 21st: Respecting the Digital User Experience

This evening 7/21 at 6PM, Flite joins forces with Kiip and San Francisco's leading digital marketers discuss the importance and challenges around building gripping digital user experiences. Follow the conversation live on Facebook or Twitter. 

Finding the right brushstrokes for Facebook's Canvas

Finding the right brushstrokes for Facebook's Canvas

Facebook has done a stellar job offering engaging and interactive ad products, and Canvas is no exception. In case you are unfamiliar, Canvas is a media-rich, full-screen mobile ad format in the Facebook app that has quick load times.

This ad product was built knowing that consumers' time spent is drastically shifting to mobile-first and brands need to follow suit.